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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Get Free Ebook The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.Hardcover=400 pages. Publisher=Pearson P T R; 2nd edition (May 1994). Language=English. ISBN-10=0136693768. ISBN-13=978-0136693765. Product Dimensions=1 x 6.5 x 9.5 inches. Shipping Weight=1.5 pounds (View shipping rates and policies). Average Customer Review=3.9 out of 5 stars 24 customer reviews. Amazon Best Sellers RankPricingAdvertisingSales & Selling=#667,135 in Books (See Top 100 in Books) .zg_hrsr { margin: 0; padding: 0; list-style-type: none; } .zg_hrsr_item { margin: 0 0 0 10px; } .zg_hrsr_rank { display: inline-block; width: 80px; text-align: right; } #135 in Books > Business & Money > Management & Leadership > #1286 in Books > Business & Money > Marketing & Sales > #1950 in Books > Business & Money > Marketing & Sales >.
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